An AI coach is a valuable addition to sales education and enablement. Discover how AI makes sales training faster, more personalized, and more effective.
The quality of an employee training program can affect the entire sales process. In the best cases, it helps sales representatives build confidence, grow their skills, and broaden their knowledge. On the other hand, poorly developed or lacking education can leave sales reps uncertain of how to approach deals and best represent their brands. According to a 2024 report, sales reps who receive ongoing training generate 50% higher net sales.
Artificial intelligence (AI) is one solution for companies hoping to make sales education and enablement more consistent and effective. To explain how this technology can contribute to building a stronger sales team, we've put together a list of the top 10 benefits of training employees with an AI coach.
10 Benefits of Training Employees and Sales Reps With an AI Coach
A learning management system (LMS) with AI coaching is an asset to training agencies and internal sales trainers because it accelerates and streamlines the training process without relying on low-quality or generic content. These are some of the advantages you can expect if you implement this type of tool:
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Opportunities for upskilling: Helping sales reps stay on top of their skills makes them and their employers more successful. With an AI-powered training platform, you can create quality courses that allow for ongoing growth and upskilling.
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Faster content creation: Manually developing educational content is time-consuming, making it difficult to keep sales reps fully informed and up-to-date on product information. An AI-powered LMS can generate more content in a much shorter time frame, enabling you to provide employees with the resources they need when they need them.
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Monetization: Agencies that want to grow their businesses need to consistently produce valuable training materials. AI offers an affordable way to generate a wealth of content and sell courses through subscription models.
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Relevant content: Sales enablement and training materials should align with your business goals and offerings. By uploading educational materials, product information, and other documents to IllumiDesk's context manager, you can select specific sources you want the AI to interact with. This will create a RAG — Retrieval Augmented Generation file — that optimizes its output so that it’s referencing your authoritative internal knowledge to create outputs tailored directly to your company and sales reps.
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Accessibility: Employee training is often scattered, with documents, presentations, and videos spread across multiple platforms. You can make your LMS a one-stop resource that makes it easy for sales reps to find and use all your educational content.
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Sales enablement: With AI-powered search, employees can immediately pull up relevant information during sales conversations. They'll be able to communicate points more clearly to prospective customers, helping them close deals and accurately represent your company.
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Training reinforcement: You can also use AI to create quizzes addressing product details and company policies covered in your training materials. This reinforces learning and draws attention to the most important points in your content.
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Instant feedback: The longer employees have to wait for clarification and comments on their quizzes, the less helpful those responses will be. Instant feedback supports their skill development by highlighting areas that they might have misunderstood or forgotten while those topics are still top of mind.
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Individualized assistance: Having access to an AI instructor or tutor means that employees can get one-on-one assistance without having to wait to connect with a human trainer. This accelerates their learning path and contributes to better retention.
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Personalization: Every brand has a unique method of selling its products or services, and it's important for sales representatives to reflect that tone and style. When using IllumiDesk, the person in charge of training can personalize the tutor and create a custom AI chatbot to teach employees in a specific way, using their preferred language and approach.
Choosing the right training platform for employees can make all these benefits a reality for your sales education program, but it's important to research your options. Some solutions don't offer the level of customization and AI training that's necessary to tailor content to your organization and team.
Improve Sales Education With IllumiDesk
An AI coach is an asset to sales training because it simultaneously accelerates and strengthens learning, offering sales reps the personalized experiences they need. With IllumiDesk, you can offer employees access to an AI tutor—plus other content such as quizzes, lessons, and discussion boards—that engage your employees' interest and fully prepares them to navigate the sales process. To take your sales enablement and education to the next level, get started with IllumiDesk for free.
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